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In order to increase its importance in the utility market, the Japanese manufacturer has an ambitious project and launches its first scooter for the European market.

With design developed by the Department 's R & D Kawasaki , the new scooter J300 comes with the DNA of the brand , which according to the Department Head R & D , Mr. Fukumoto , " is very important that our first step in the European market , either with a scooter incorporates cutting edge design from Kawasaki , and we are very happy that we managed to embody this style in the new J300 " . The principles guiding the design of the J300 , Mr. Fukumoto added : " J comes from ' Jyounetsu ' which means passion in Japanese . We regard the style and design of the J300 with the same passion with which we all other new models launched in 2014 . "

Recognizing that the European market " requires " scooters with an appealing design , easy to drive and reliable , Kawasaki complements its offering with the introduction of a new segment . The J300 comes in addition to other successes in the family of utility , such as the popular series ER ( 6n and 6f ) and the charm of the city versatile Versys . With the transmission and some elements of the chassis provided by strategic partner Kymco , development , design and the whole process of product engineering , was conducted exclusively by the design team and engineering factory Kawasaki Akashi ( Japan ) and the Department of R & D Kawasaki Europe . Available in all official Kawasaki dealers in late 2013 , the J300 seeks to attract existing brand enthusiasts and also new customers , giving opportunity to all bikers have a unique experience with Kawasaki.

Date: 2013-11-12

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